Build Decision
A decision before any code.
For a new product that fits: proceed, reshape or decline — in writing, with reasons, within seven working days. Before any code.
Mark Prais, our CEO, takes it. It is not sold and it is not a report: it is our decision whether to take your product on, made before either of us commits money.
Who it is for
Founders and companies with a new standalone digital product — an idea, a prototype or an early version — once a first conversation shows it may fit. An existing business goes through Annual Product Operations; a live product through Existing Product Review.
What you receive, and when
1
Introductory conversation
Thirty minutes about your situation. A manager replies to your request within one working day, usually with a Google Meet invitation.
2
Assessment, up to seven working days
We check the market, the product and the commercial logic internally: who the user is, who pays, what the alternatives are and whether monetisation can work.
3
The Build Decision, in writing
Proceed, reshape or decline, with the main reasons. The research behind it stays internal.
What happens after each outcome
Proceed
A manager comes to a meeting prepared for your product, with a written offer: scope, roles, budget, IP, milestones and the commercial structure.
Reshape
We tell you what would have to change — the scope, the model or the first version — and why.
Decline
You hear it before you spend on development, with the main reasons. A “no” before development is the cheapest good decision you can make.
What it is not
Not a service we sell
It is our decision whether to take your product on, made before either of us commits money.
Not a report
The research behind it stays internal; you get the decision and its main reasons.
Not automatic development
Work starts only under written terms, agreed at the meeting prepared for your product.
Not a committee view
One named person takes it: our CEO, Mark Prais.
Questions to ask any product partner — and our answers
Tell us what you're working on.
A new product, a business process, a live product, a grant application or an introduction — a few lines are enough to find the right next step.
We reply within one working day. The form opens with this route already selected.