Guide
What product development costs in the UK, and what the price buys.
There is no honest single number. Cost depends mostly on scope, integrations, the data the product holds and who runs it after launch, so compare what each price buys. At Logics7, a new product starts from £37,500 excluding VAT plus a 30% stake: that buys a decision before any code, a product ready for publishing (not an MVP), and a publisher that runs it after launch with no monthly fee.
What drives the cost
| Driver | Why it moves the price | Question to ask a supplier |
|---|---|---|
| Scope of the first version | Every screen, role and rule is work | What exactly is in the first version, and what isn't? |
| Integrations | Payments, CRM, accounting, maps and identity checks each need building and testing | Which integrations are included, and who maintains them? |
| Data and security | Personal or financial data needs protection, agreements and controls | Where is data stored, and under which agreements? |
| Platforms | Web, iOS and Android are separate surfaces | Which platforms, and in what order? |
| Running after launch | Hosting, monitoring, updates and support continue every month | Who runs it after launch, and what does that cost? |
| Who decides what to build | A quote for a specification assumes the specification is right | What do I get in writing before any code? |
What different prices usually buy
| Option | What you pay | What you give | What you get | Who runs it after launch |
|---|---|---|---|---|
| An AI app builder | About £0–20 a month; making it production-ready £5–13k | Nothing | A prototype you build yourself | You |
| A fixed-price MVP agency | £10–25k, often after a paid discovery of £3–5k | Nothing (some take 2–10% for a discount) | An MVP | You, or a retainer of £3.5–9k a month |
| An established product studio | A first version from about £37–75k | Nothing | A first version | You, or 15–25% of the build cost a year |
| A venture studio | A reduced fee, or none | 20–40% (averages of 25–34%) | Build and a team, sometimes capital | Shared; it varies |
| An accelerator | A programme fee may apply | 5–10% (8.5% for £125k cash in one UK programme) | Cash and a programme, no build | You |
| Logics7 Product Partnership | £37,500, excluding VAT; the Build Decision is not sold | 30% of the new company that owns the product | A product ready for publishing, not an MVP; you hold 70% | Playcus (Logics7 group) under a publishing contract: its own marketing money, recovered from revenue, then a profit share; no monthly fee |
The arithmetic of time
Illustrative, not an estimate for your product.
The median contract rate for a software engineer in the UK is £560 a day, and £625 in London (ITJobsWatch, six months to 7 October 2026). A small team of three people working for twelve weeks is 180 person-days. At the UK median, that is about £100,800 before design, testing, project management or running costs. When a quote is far below that, ask what was left out, or how much is generated by tools and who reviews it.
What our prices start from
| Route | From (excluding VAT) | What it includes |
|---|---|---|
| Product Partnership — a new product | £37,500 plus a 30% stake | The Build Decision before any code; a product ready for publishing, not an MVP; after launch, publishing and operation by Playcus under a separate contract, with no monthly fee |
| Annual Product Operations — an existing company | £4,500 a month | A yearly roadmap across your processes, built and run month by month with a named owner; twelve equal instalments; pause up to a month a year; after three months, end with 60 days' notice |
| Funding & Grant Support | £7,500 per application | Product scope, roadmap, budget logic, technical narrative and milestones; an MVP for the programme from £11,500. No success fee; we do not guarantee grant approval |
| Existing Product Review | No fee | An investment route: the review decides whether Logics7 takes a stake |
Each figure is a threshold. The exact price is confirmed in writing once the route and the scope are clear. Invoices are issued in GBP or EUR. Third-party costs, such as licences, hosting and store fees, are set out separately in the offer.
How to compare two quotes
- What do you get in writing before any code?
- What exactly is in the first version, and what isn't?
- Who owns the code, the accounts and the IP?
- Who runs the product a year after launch, and at what cost?
- What happens if the scope changes?
Questions
Tell us what you're working on.
New product, business process, live product, grant or introduction: a few lines are enough to find the next step.
Anton replies within one working day.